Assets and Resources
Strong brand and loyal customers
MegaFon is one of the most recognised Russian brands, positioning the Company as a principal provider of digital opportunities. We strive to be the best partner for life for our customers and a natural choice for those who actively use mobile data services, and want to make their life and the world around them easy and exciting.
According to the Mediascope and Brand Health Tracking study, in 2020 our brand health metrics were recognised as the most effective in terms of investment performance, and we ranked second in the advertising awareness ranking.
We operate the largest and most advanced infrastructure in the Russian telecoms industry, which enables us to achieve our ambitious strategic goals. To keep up with global trends and meet the growing demands of our customers, and we continuously develop our telecoms infrastructure by building new base stations and expanding network coverage, primarily with 4G and LTE Advanced services. Today, our 4G services are available across all our operating regions.
MegaFon also continues to promote its subsidiary brands, Yota and WiFire.
Yota is a nationwide wireless high-speed data and communications service provider aspiring to be ‘the operator of the future’ and targeting active mobile data users.
Under the WiFire brand, the Company promotes services and products such as WiFire Mobile (unlimited mobile data), WiFire TV (wireless digital TV), and WiFire Home (residential broadband).
We are actively developing digital projects, partnerships, and services to create a fully-fledged digital ecosystem for our customers.
To that end, MegaFon has partnered with Mail.ru Group, Russia’s largest internet company, allowing us to combine our communications capabilities and infrastructure with cutting-edge internet technology.
We are also developing partnerships with ICS Holding, PIKTA, Intel, oneFactor, OFD.ru, and other companies to develop B2X solutions.
MegaFon aggregates publicly available information on customer values, needs and behaviours, and uses Big Data analysis to better understand the needs of every single customer, and to develop the best products and offer unique solutions.
Partnerships with market leaders
We see partnerships with market leaders as a critical resource for enhancing and growing MegaFon’s business. In 2020, MegaFon signed more new agreements with leading players from various industries, enabling the Company to expand its digital ecosystem and offer even more opportunities to its customers, entire industries, the state, and society at large.
Our highly professional team is the key to MegaFon’s success and is vital to achieving the Company’s vision. Our ongoing employee training programs and performance evaluations ensure the continuous development of our people. MegaFon runs a unique employee development programme across Russia called MegaAcademy.
We place particular emphasis on recruiting and developing digital talent by holding regular conferences, hackathons, meetups, and other events covering artificial intelligence, Big Data, robotics, IT, infrastructure, and more. These are attended by both aspiring and seasoned professionals from among MegaFon’s current or future employees.
Modern retail network
MegaFon’s retail network is a key customer channel comprised of 3,752 points of sale, including 1,890 MegaFon Retail stores and 1,862 MegaFonbranded franchised stores.
In 2020, MegaFon continued to roll out its new, innovative Stores of the Future format where customers can test and choose smartphones, tablets and other gadgets and services without consulting a sales assistant, and pay for their purchases at a self-checkout.
Since 2018, MegaFon has owned 25% + 1 share of Svyaznoy retail chain, which has over 4,000 stores.
- According to Mediascope Brand Health Tracking research.